( Above: Adidas CMO, Eric Liedtke and Kanye West )
Adidas just announced that they will be extending their partnership with Pablo himself. There are talks that the new line will be called Adidas + Kanye West and it will include sneakers, apparel, athletic gear for both men and women plus retail stores for his Yeezy line.
Adidas and West first worked together on the Yeezy for Adidas Originals shoe about two years ago.
“This partnership illustrates that anyone with a dream can dream without limitations,” West said.
“Kanye is a true creator who has the ability to see things others don’t,” Adidas CMO Eric Liedtke said. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity.”
Adidas said that West’s first fashion line presented in February 2015 as Yeezy Season 1 cemented its collaborative partnership with the rapper. ( Via CNN )
( Above: Kanye and Adidas Team )
Kanye also changed the fashion game earlier this year by selling out Madison Square Garden showcasing his new album The Life of Pablo and Season 3 of his fashion line Yeezy which featured nameless celebrities such as Naomi Campbell, Lil Yatchy, Young Thug, Ian Conner and more ! ( View pictures and more of Yeezy Season 3 here )
Congrats on the long term partnership Ye’
Written by @dasiatheceo