I was amazed when I came across 4 colorful two piece sets on twitter with over 4k rerweets and was even more amazed that these were handmade so of course I wamted to get a more inside look at this brand. The 22 year old , Long Beach, Calfornia owner of TheRichEra , Kiera Richburg is a on and off again college student still trying to figure out life one day at a time who ever since she was young always managed to use the right side of her brain more than the left and has become accustom to the artsy side of life and for that reason she is now running her own hand made clothing line which continues flourish everyday. I had a chance to speak with the designer on how she managed to build her brand designing these cute dope unique pieces. Read more below
Dasia: What motivated you to start designing ?
Keira: Truly designing isn’t something I envisioned myself doing. I am a very inconsistent person, I bounce from one thing to another.So designing was something I actually started doing as a child. Making clothes for my dolls and sketching mostly, my mom would always tell me I should be a designer. However it never really sparked my interest in that way. Fast forward to a few years ago I started selling handmade jewelry and from that I sold wholesale clothing, then from that I hired a seamstress to make clothing for me. This inspired me in a way I figured I could learn to hand make my own clothes and cut out the middle man. From that I learned to love it and its been a learning process.
Dasia: How long have you been designing ?
Keira: Unlike most people who have been designing for years, I have only been designing full on for about 8 months. I’ve grown so much in this short time, I feel like I have been doing it for much longer.
Dasia: What inspires you when you are in your design process ?
Kiera: The things that inspire me when designing is the people. I try and mix my style with what I think other people my age would like. Sometimes I am inspired by more simplisticthings as well like the fabric or colors, it all depends.
Dasia: Did you go to school to for designing ?
Kiera: No, I have never gone to school for designing or anything related to designing. I am telling you this is something that I just stumbled into. In fact I learned how to work my sewing machine on FaceTime with a boy named Micah I met on Instagram. I am so grateful for him being generous enough to share his talent for I wouldn’t have made it as far as I have today.
Dasia: If you could design for 3 celebrities who would they be ?
Kiera: If I could design for 3 celebrities it would be; Karrueche Tran because she is so beautiful and I love her style, KeKe Palmer because her style is so diverse and ever since she followed me on twitter I assume we are friends, & August Alsina because am totally obsessed with him, his style has completely transformed I would do a men’s line just for him.
Dasia: What does Rich Era stand for/mean ?
Kiera: “Rich Era” actually stands for KiERA RICHburg which is my name meshed together. However I feel like the meaning is also personal to me since its my name its like i am reminding myself its the rich era, like a time or period of greatness and success. It is like my name and who I am embodies prosperity.
Dasia: What was it like in the beginning stages of Rich Era ?
Kiera: The beginning stages of the rich era clothing line addition was surprisingly successful yet overwhelming. I designed my first sale piece a month after learning to sew.
I posted it on twitter not expecting anyone to actually like let alone buy it. From that I got 3,988 Rts and over a 100 orders, I had to actually shut down my site. Since I was expected to make all these items myself I was completely excited and nervous. I feel like I am still in the beginning stages right now, its all about progress. I am just making sure my business is a little better than it was yesterday.
Dasia: Where do you see yourself in the next 5 years ?
Keira: Ok, so I am a person that lives in the moment, I don’t focus much on the future since it is unknown. However I hope to be happy. Not matter where I am in life or what I am doing if I am happy then I am content. I feel as though nothing is greater than happiness, once you’ve reached happiness in life you have found your true destiny.
Dasia: What can customers expect for Rich Era for the rest of 2016 ?
Keira: My customers can expect the rest of 2016 to be filled with changes, new looks, new items, better quality and faster production.
– XOXO RichEra
Shop therichera.com for more cute dope pieces
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Written by @dasiatheceo